https://www.laura-adiwasito.com/menu daily 1.0 2022-02-01 https://images.squarespace-cdn.com/content/v1/5cf2e885cacad00001fd4b8b/1559489439243-3X79RQB0FWEVJVCTJXVE/Hag%C3%A1moslo+Bien+-+Narratives.png Menu - Narrative for Hagámoslo Bien Hagámoslo Bien is a citizen-led initiative in Monterrey, Mexico that seeks to promote culture of legality and citizen culture. I led the team of creative consultants that created its narrative, persuasive messages and contents. Hagámoslo Bien used the narrative in their approaches with new partners, outdoors and digital advertising, and throughout their multiple engagements with citizens around Monterrey. It is now become one of the widest-recognized initiatives in the city. https://images.squarespace-cdn.com/content/v1/5cf2e885cacad00001fd4b8b/1559494855341-B906D8VGQNP56TZN1PGX/Me+Asifxia+-+Creative+Campaigns.png Menu - Creative Campaign About Harassment and Violence Against Women and Girls Gender-based violence and any aggression against women and girls is a subject close to my heart. A call for proposals from an international organizations inspired me and a team of creatives to design a campaign to make violence against women in public transportation and spaces. The concept of the campaign is to visualize the feeling of asphyxiating anxiety that women feel when we are harassed. Unfortunately, the campaign was not selected for execution. https://images.squarespace-cdn.com/content/v1/5cf2e885cacad00001fd4b8b/1559450861739-2QDL0V7FONG5077KCLY3/BFLA+Strategic+Communications.png Menu - Communications Strategy for the Belize Family Life Association The Belize Family Life Association (BFLA) has key business, marketing and social impact outcomes it seeks to achieve in their pursuit of Sexual and Reproductive Health Rights in Belize. Their communications strategy seeks to engage different stakeholders to ensure that the Sexual and Reproductive Rights of all people that live in the country are fulfilled and respected. https://images.squarespace-cdn.com/content/v1/5cf2e885cacad00001fd4b8b/1559518478965-PKMF3H49IHCL8WNPJKHP/Heroes+Fest++-+Creative+Experiences.png Menu - Heroes Fest Heroes Fest is a festival carried out by iNNpulsa Colombia, the country’s Government Agency that promotes entrepreneurship and innovation. It has featured inspiring speakers such as Steve Wozniak and brought together over 5.000 people from around Colombia every year. I was part of the team that co-created the concept of this event that congregates entrepreneurs, students, young people and organizations seeking to foster the development of an entrepreneurship ecosystem. I supported in the design and concept of the participants’ journey throughout the festival, its branding, communications strategy and narrative for each edition. https://images.squarespace-cdn.com/content/v1/5cf2e885cacad00001fd4b8b/1569205205464-GYYLJJSPXH8BW2BJO1IJ/FGS.png Menu - Design Thinking Workshop for Fundación Grupo Social Fundación Grupo Social is one of the largest foundations in Colombia. Their work focuses on identifying underserved communities in different regions of the country where they can work with citizens to create conditions that significantly improve their quality of life. I designed and facilitated a workshop for their Bogotá regional team to ideate new actions and activities that they can implement to foster cohesion among neighbors in an apartment complex for low-income households and nearby areas. https://static1.squarespace.com/static/5cf2e885cacad00001fd4b8b/t/61f9520a5c1dc07bbf178370/1643664960314/ Menu - Fòs Feminist Innovation and Social Enterprise Lab As a Social Enterprise consultant for Fòs Feminista (formerly the International Planned Parenthood Federation Western Hemisphere Region), I co-designed, co-structured, and co-facilitated the curricula, contents, and methodologies for its Innovation and Social Enterprise Lab Incubator and Optimization (Acceleration) Programs, as well as provided tailored advisory to Sexual and Reproductive Health nonprofit organizations in Latin America and the Caribbean advancing social enterprise ventures. https://images.squarespace-cdn.com/content/v1/5cf2e885cacad00001fd4b8b/1569202376890-LCH1L9LH8HGEB59KF4PB/Artboard+1.png Menu - Belize Family Life Association BFLA is Belize’s only non-profit, non- governmental organization in Belize that empowers all through the promotion of Sexual and Reproductive Health and Rights. It’s one of the Member Associations of the International Planned Parenthood Federation (IPPF). Although their brand had widespread recognition throughout the country and the Caribbean, it was time for a brand refresh that truly expressed their vision and values as an organization that empowers all people living in Belize to fulfill and uphold their rights. I led the initiative and guided the graphic designer in this brand evolution, esuring that the new brand reflects the organization’s youth-centric, welcoming approach that celebrates diversity.